Analytics & Data Science

Know what's coming, and where the next dollars are.

The problem

You find out a customer left when the payment stops. You suspect one service loses money but can't prove it. Decisions get made on gut feel and the agency's own report.

Sounds like you if

You find out a customer left when the payment stops.
You suspect one service or customer type loses money but can't prove it.
Marketing decisions are made on gut feel and the agency's own report.

What you get

A short list every morning of what needs attention today.
Profitability by customer, service and channel.
Experiments set up and measured properly, so you know a bet paid off before you double it.

What I build

The pieces of this service

Early Warnings

Your business tells you what's about to happen before it does. A customer about to leave, a job drifting over budget, a quarter that needs two more crews, cash getting tight.

Typical result: You call the customer before they call you, and you hire before the rush instead of during it.

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Sounds like you if

You find out a customer left when the payment stops.
Jobs go over budget and you learn about it at invoicing.
Hiring always happens in a panic.

What you get

A short list every morning of what needs attention today.
Alerts on the signals that matter: silence from a good customer, a stalled deal, a slipping margin.
Forecasts for demand, capacity and cash, built from your own history.

Find the Margin

Where the next customers and the next dollars are. Prospects that look like your best customers, services and segments that actually pay, pricing that's leaking. Tested properly before you spend.

Typical result: A ranked list of who to call next, and proof of which bet paid off.

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Sounds like you if

You suspect one service or customer type loses money but can't prove it.
Your best customers have something in common and nobody has looked for it.
Marketing decisions are made on gut feel and the agency's own report.

What you get

Profitability by customer, service and channel, from connected finance and operations data.
Prospect lists built from your best existing customers or from public records.
Experiments set up and measured properly, so you know a bet paid off before you double it.

Ask me about Analytics & Data Science.

Tell me what's frustrating you. I'll tell you honestly whether I can fix it, and what it would take.

Ask about this Book a 30-minute call